02.
"Visual Merchandising : Work Compilation"
Retail Design
Retail Design
Year
2022-2023
Client
IKEA Indonesia
Role
Visual Merchandiser
A collection of retail design projects from my time interning as a visual merchandiser, showcasing my ability to create engaging and strategic store layouts. This includes my internship work at IKEA, where I contributed to visual merchandising and window displays, as well as a concept submission for a café franchise in Indonesia, focusing on branding, ambiance, and customer experience.
IKEA visual merchandiser assignment themed around celebration, showcasing dining items. A green-toned mood board subtly evokes Eid without direct mention. The selection balances sleek minimalism with textured bamboo accents, blending Scandinavian aesthetics with an Indonesian touch.
Dining set
Scented candle in glass
Pendant lamp, bamboo
Decoration, hand
Designing a guided customer journey through four phases to enhance understanding of the commercial space and strategically encourage impulse purchases. All products used for display and installations were selected carefully to align with the theme from variety of IKEA'S dining line.
This submission presents a proposal for a coffee shop front entrance designed as both a foyer and a window display, showcasing coffee products and merchandise. The color palette should reflect the brand logo with rich dark tones and gold accents, complemented by the sophisticated ambiance of Common Grounds Zero—featuring dark navy, greyish hues, and natural materials.
The overall design should be minimalistic and modern, yet visually striking enough to capture attention and encourage customers to pause and explore. Showcasing products and merchandise through an eye-catching window display to attract passersby and draw them into the store.
